You’ve written an amazing piece, and spent a gazillion hours editing it. It’s your baby. You undoubtedly want to show it to the world, but how do you do it without carrying a big sign and standing on a popular street corner?
I think excitement and passion about your own work is necessary, but I sometimes find myself avoiding certain books because of how they are promoted. You probably know what I’m talking about.
I only need to say ‘Twitter’ for you to think of authors who seem to automate the same tweet “read my book” to everyone about twenty times per day. Now, I won’t say that I mind a promotion that frequently, but the very least they could do is vary it a little bit. It gets a little better when authors give a quick synopsis of their story, or include a tiny excerpt to pique a reader’s interest.
It doesn’t matter if you’re trying to gain attention on Twitter, Tumblr, Facebook, Scrazzle, Google+, Pinterest, or other site, there are a few common sense recommendations to follow.
1) Proofread your promotions!
We’ve all accidentally fat fingered something, but please please please do everything possible to make sure there are no typos in your promotion. Yes, I have seen tons of errors in promotional material. It makes me wonder about the quality of the work itself, which may be an unfair assessment .
2) Borrow cool ideas from other authors.
Take a page out of someone else’s book (no, not literally!) and try something different. Certain ideas may cost money, and may not be an option. I think the idea of book trailers is excellent. Michelle Proulx, author of Imminent Danger And How to Fly Straight into It, encourages fan art, and Cassie Clare, author of the Immortal Instruments series, has done special cover reveals.
This it the age of the internet and the dwindling attention span. Make sure to incorporate quite a few different ideas. Facebook posts can mention upcoming signings, you could create a cosplay contest, and tweet periodically about the different things going on in your book’s universe. That’s a lot more interesting than “Hey! Read my book! Follow me!” and will probably work more effectively.
4) Give work away.
I dislike this option, but I have to admit that it is a good way to get your writing noticed. There may be moments you’ll receive pay for your work, but giving away copies of your book can help generate interest. You can also offer a limited-time reduce price on your work, or write for other venues.
Jane Friedman’s Blog: 4 Things I Learned From Writing on an Emerging Mobile Story Platform
Jane Friedman’s blog contains a guest post from Kathryn Stanley that may help give you some ideas about promoting yourself and your work. There’s also solid writing advice, so I had to share with everyone.
Best of luck to everyone, it’s almost the end of the week!! Share any promotions ideas you may have in the comments section.